Initiative Week In Review w/c 14/02/10 – 20/02/10
The second week of the television share survey recorded an overwhelming result for Channel Nine's Top Gear, winning overall (0600-2400) for Total People with a commercial share of 37.8%, followed by TVW-7 with 35.6% and NEW-10 with 26.6%. Nationally Top Gear averaged 1,684 million making it the most watched programme across all main demographics. Nationally, Monday night had the highest viewership reaching an average of 850,000 viewers followed by Thursday night with 848,000 viewers.
The first Perth radio share report for the year has indicated that 94.5FM are still the number one station for People 10+.They are now number 1 (for commercial stations) for People 25-39 taking that mantle from 92.9FM. Non-commercial radio station had a large share increase (6.1%) with People 18-24, and are now in fourth position with People 10+ which puts them ahead of Nova. This is partly attributable to the Hottest 100 countdown Australia Day.
The niche market of senior business executives' media consumption habits have been released, and the following was found:
- They spend almost double the time online (65 minutes/day) as they do reading newspapers
- They spend 48 minutes/day watching commercial TV, 30 minutes viewing ABC TV
- They listen to commercial radio for 31 minutes/day
- They spend 30 minutes/day reading the newspapers
- 92% of executives read weekly publications, 87% daily newspapers, 83% monthly magazines and 73% visiting websites
- The survey claimed newspapers are the most reliable medium for business news with The Australian Financial Review the most read publication with 51 per cent readership, followed by The Australian with 28 per cent.
To read the full report from Initiative please click here.
