Initiative Week In Review w/c 21/02/10 – 27/02/10
This week's commercial television share on a national level saw the Nine Network take out the week for the second week running. Two and a Half Men continues to rate well as does Customs and The Big Bang Theory. The second week of the Vancouver Olympics again produced some mediocre results. However Ten’s News at Five was again a consistent performer, maintaining a healthy rating against all people across the week (Tarps ranged from 5.1% on Sunday night to 7.1% on Tuesday and Wednesday nights.)
Here is an update on the full conversion to digital television in Australia.
- 91% of households are aware of digital switchover, however only 1% know when it will happen in their area.
- 78% of Australian households know how to convert to digital TV.
- 85% of households are positive or neutral to the digital television switchover.
- 84% of households that are not digitally ready intend to convert to digital TV, although 55% of these households have indicated they will wait until just before switchover date or until forced to.
- 61% of households in Australia have converted their main set to digital TV, up a total of 14 percentage points since Quarter 1, 2009.
- For those with digital TV, 82% are satisfied with it.
Community Television
Sydney’s TVS is the first community television station to officially begin digital simulcasting and can be seen on digital channel 44 as well as its regular home on UHF 31. The community stations in Adelaide, Brisbane, Melbourne and Perth are planning to also start digital transmissions in the next few months. In November, the federal government gave the sector $2.6m and access to free spectrum to enable it to make the switch from analog.
To read the full report from Initiative please click here.
