Initiative Week In Review w/c 28/02/10 – 06/03/10

Channel 7 (TVW-7) has returned to the major television commercial share with good results this week. TVW-7 won the week overall (0600-2400) for Total People with a commercial share of 38.5%, followed by STW-9 with 33.3% and NEW-10 with 28.2%. TVW-7 dominated the top fifteen with their News, Today Tonight, Criminal Minds, My Kitchen Rules and Airways. The top programme was Cougar Town, which jumped into top position with People 18-39 (up 14,000 viewers) and 25-39 (up 12,000 viewers).

Australian Radio Airwaves
Commercial Radio Australia has announced that radio revenue was up again in February (+2.4%) for the fourth consecutive month. Perth had the strongest growth, up 6.28%, followed by Sydney up 5.52%, Brisbane up 2.3% and Melbourne, up 1.15%. Adelaide was the only exception decreasing by 4.71%.

Also, some important information regarding advertising on Nova 93.7 in Perth... "Nova has been active in Perth since December 2002 and always been proud of the fact that they ran reduced commercial content compared to their competitors. They scheduled six breaks an hour of two commercials in their 5:30am to 9:00am breakfast and afternoon segments. This will now change to three breaks of five commercials effective March 22. During the day, Nova will run two ad breaks an hour consisting of five to seven commercials. This decision is an obvious reaction to the current high demand in the marketplace and the adverse affect their reduced inventory would create as a result."

To read the full report from Initiative please click here.