TVW-7 won the week overall (0600-2400) for Total People with a commercial share of 39.0%, followed by STW-9 with 35.7% and NEW-10 with 25.2%. TVW-7 had thirteen of the top fifteen programmes for Total People and these included Border Patrol, News, Today Tonight, Destroyed in Seconds, Outback Wildlife Rescue, Bones, Air Crash Investigations, The Force – Behind The Lines and Better Homes and Gardens.

Two reports (Wave and Testyte) have recently been released with details tracking internet usage. Social networking was the fastest-growing online activity, although email remained the most common reason for using the net. Other findings were as follows:

• IPTV - internet protocol TV - emerged as a new technology this year. Free-to-air TV networks would drive consumer demand for IPTV services.
• Six per cent of people have streamed TV and video on their PC unmetered by their internet service provider.
• Higher numbers have watched video on sites such as YouTube.
• People would opt to receive content free of charge if given a choice, but were willing to pay for targeted, high-quality content.
• Gaming consoles are already in 45 per cent of homes.
• Most people who have a DVR only use it to record shows to watch later and to skip ads, with few paying for extra content such as movie downloads.
• There was a willingness among consumers to pay $5 to $10 a month to their broadband providers - many of which are exploring ways to launch set-top boxes that can deliver IPTV content over the net to the TV set - for the right content.

There has been some exciting news for Digital TV, after less than three months in market, Free TV’s general digital multi-channels are out-performing STV channels both during day and in the evenings. Greater channel choice drives audience fragmentation, as already evident.

With more choice in digital television viewing, it is creating more opportunities to target markets as well as advertising potential in the lucrative television medium.

To read the full report from Initiative please click here.