The ADS designers love graphics and info graphics, info graphics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly.

They can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends

Infographics have evolved in recent years to be for mass communication, and thus are designed with fewer assumptions about the readers knowledge base than other types of visualisations. Isotypes are an early example of infographics conveying information quickly and easily to the masses.

Infographics have been around for many years and recently the increase of a number of easy-to-use, free tools have made the creation of infographics available to a large segment of the population. Social media sites such as Facebook and Twitter have also allowed for individual infographics to be spread among many people around the world. Infographics are widely used and becoming more and more popular in 2015.