Maxx Engineering enlisted Advertising Design Service to engage in the complete re-brand for Carey Gardner Engineering who were about to undergo a complete transformation and name change. The brief for the new brand was to produce a logo identity that signifies strength and power with a masculine feel. The only other constraint was that the colour palette needed a strong Green as the dominant colour. The iconic “M” was designed to signify the construction capabilities of the company which was accompanied by some custom designed typefaces that were very bold and punchy and appeal to both the blue collar and white collar audiences. This bold branding approach to market this dynamic North West engineering firm has transferred to all marketing material including business cards, stationery, corporate brochures and signage. After developing the new brand identity we created Business Cards, C2 folder and letterhead to complete a whole stationary set complementing the look and feel of the updated brand.

Maxx Engineering enlisted Advertising Design Service to engage in the complete re-brand for Carey Gardner Engineering who were about to undergo a complete transformation and name change. The brief for the new brand was to produce a logo identity that signifies strength and power with a masculine feel. The only other constraint was that the colour palette needed a strong Green as the dominant colour. The iconic “M” was designed to signify the construction capabilities of the company which was accompanied by some custom designed typefaces that were very bold and punchy and appeal to both the blue collar and white collar audiences. This bold branding approach to market this dynamic North West engineering firm has transferred to all marketing material including business cards, stationery, corporate brochures and signage. After developing the new brand identity we created Business Cards, C2 folder and letterhead to complete a whole stationary set complementing the look and feel of the updated brand.