The brief: To take an existing business and reinvent every component, new business name, logo, logo style guide, brand identity, company structure, promotional marketing material, advertising and website utilising an unheard of or completely invented new brand name. Mojarra was chosen from an abstract South American fish that is currently endangered, this fitted with the environmental angle the client's business will take.

The brief: To take an existing business and reinvent every component, new business name, logo, logo style guide, brand identity, company structure, promotional marketing material, advertising and website utilising an unheard of or completely invented new brand name. Mojarra was chosen from an abstract South American fish that is currently endangered, this fitted with the environmental angle the client's business will take.

The brief: To take an existing business and reinvent every component, new business name, logo, logo style guide, brand identity, company structure, promotional marketing material, advertising and website utilising an unheard of or completely invented new brand name. Mojarra was chosen from an abstract South American fish that is currently endangered, this fitted with the environmental angle the client's business will take.

The brief: To take an existing business and reinvent every component, new business name, logo, logo style guide, brand identity, company structure, promotional marketing material, advertising and website utilising an unheard of or completely invented new brand name. Mojarra was chosen from an abstract South American fish that is currently endangered, this fitted with the environmental angle the client's business will take.

The brief: To take an existing business and reinvent every component, new business name, logo, logo style guide, brand identity, company structure, promotional marketing material, advertising and website utilising an unheard of or completely invented new brand name. Mojarra was chosen from an abstract South American fish that is currently endangered, this fitted with the environmental angle the client's business will take.

The brief: To take an existing business and reinvent every component, new business name, logo, logo style guide, brand identity, company structure, promotional marketing material, advertising and website utilising an unheard of or completely invented new brand name. Mojarra was chosen from an abstract South American fish that is currently endangered, this fitted with the environmental angle the client's business will take.

The brief: To take an existing business and reinvent every component, new business name, logo, logo style guide, brand identity, company structure, promotional marketing material, advertising and website utilising an unheard of or completely invented new brand name. Mojarra was chosen from an abstract South American fish that is currently endangered, this fitted with the environmental angle the client's business will take.

The brief: To take an existing business and reinvent every component, new business name, logo, logo style guide, brand identity, company structure, promotional marketing material, advertising and website utilising an unheard of or completely invented new brand name. Mojarra was chosen from an abstract South American fish that is currently endangered, this fitted with the environmental angle the client's business will take.