SEO – Search Engine Optimisation

Websites continue to grow in number every second. With the stiff competition, how do you stand a chance against websites with a similar theme as yours? One way is to build a good and functional website design that combines usability, useful and well laid-out content, and optimization. Web developers and designers must always keep in mind that the main reason for building a website is to provide users with valuable content and thus, they need to be able to access them without difficulty. Some of the biggest blunders designers and developers make are easy to fix once they are addressed.

To be found on Google your website will need great content, relevant content and supported by organic links, sponsored links and for best results, targeted keyword advertising campaigns known as “AdWords” used to run online promotions and special content. Your website is not a static tool, it needs to be dynamic and updated regularly with new and relevant information, the more you update your website the better it can rank and the more people will see it.

Everything effects search! In addition to the content, development and design decisions that are all informed by SEO, we help you define the terms, keywords, and categories that matter the most to your business, and develop and manage effective pay-per-click campaigns to produce measurable results. For both organic and paid search efforts, we will continuously focus on improving your ranking until you get to the very top of your space. This is an ongoing process and new techniques are required all the time to gain the best organic search results.

Ahhhh, SEO. You are the thorn in our backside. Without you, our job would be so much easier. We could develop rich / dynamic custom designed flash websites that look more impressive than the Taj Mahal and pyramids combined.

Yet you seem to be more important than ever. You’re like our Mother-in-law. You’re not going away so we have learnt to love you. Unconditionally. That’s right, our passionate affair with full flash websites has ended and now we are all about compromise. That precarious balance between having a well designed visually appealing website and one that can be found easily by the god of all things web. Yep, you guessed it “Google”. In-fact don’t tell Mr Google this, but this entire page exists to improve our rank in search engines. You see writing for the web is an art form and requires a different set of criteria than normal copy writing. Here we determine what are the most important key phrases and key words that targeted users may search for us for. We then tabulate and write using such key words and phrases in order to rank as high as we can in the areas that are most important to our success.

Aside from content which as they say “content is king”, we also look at all the behind the scenes techniques to get your businesses website to rank as high as possible. Keywords, title tags, alt tags, meta tags and descriptions are all used to make your website as optimised as it can be.
We also highly recommend budgeting for an effective on-line advertising campaign using google adwords. We have the ability to create high quality on-line ads that consistently achieve top rankings whilst enjoying low cost per click. Online advertising can achieve precise segmentation of your businesses products and services ensuring you are getting the maximum value for your business dollar.

On-line advertising (Google adwords) and organic SEO (free optimisation techniques) are also very measurable. We are able to provide complete statistics for all facets of your website and set goals that ensure your on-line marketing strategy is a success.
Remember your potential clients could be online right now. Can they find you? Or are they finding you competitors instead?
Talk to ADS today and find out how to get the most out of your website!
Something very important ADS wants to bring up for you to consider is the enormous change in the website industry in 2014 to what are called responsive websites, 60% off all online searches for information and content on websites and Google etc are now being done on smart phones and tablets and an ever increasing percentage amongst baby boomers..

In 2015, Baby Boomers (age 50 and up) will represent 45% of the US population. Very similar for other developed or developing markets such as Australia, New Zealand, Europe and Asia.

From a marketing standpoint, Baby Boomers make most of the large financial decisions in corporations, and they are also the wealthiest subsection of the population, with folks age 55 and older controlling more than three quarters of America’s wealth. This is very similar in Australia.

Today, 36% of Baby Boomers own a Smartphone, and nearly half of them use the Internet and check e-mail every day from it. Nearly 35% of all tablet users are adults age 45+, and 47% of adults older than 73 now shop or seek information or services online.

2014 has seen a revolution in websites and and user experiences online. A responsive website changes shape and content to be easily read on whatever size the site is viewed on, it even switches direction like say on an Iphone when you change from a vertical to a horizontal format. The same with a tablet and larger screens etc. The figures for under 40 year olds, employers, employees and students usage etc is even greater. 25% of internet users only access the internet via a mobile now and that’s only going to increase. The world is changing very fast and we are all searching on smart phones, tablets and pc’s.

We are talking to all our current and new perspective clients about this as soon as possible so they can maximise the traffic and business opportunities from their sites as soon as possible as these changes will benefit everyone. A major change is also allowing clients a lot more access to their sites and the ability to alter, adjust and update content as easily as opening, changing and saving a word document. We have been able to do this to an extent for a few years but it is just getting better and better and easier and easier.

Let me know if you are interested in discussing this further and how ADS can help you mover forwards into this new responsive world.

Here are a couple of Interesting facts and very relevant articles for you.

You, your kids, your parents and your customers have a Smartphone. Is your Website Ready?

Your next website visitor will be using a mobile device.

60% of All Online Traffic Now Comes from Mobile Devices.
32% of Google Searches are Done on Mobile Devices.
70% of Mobile Searches Lead to Action.
Google Mobile Search uses Device Compatibility as a Ranking Tool – and Google Prefers Responsive Design.

What’s the next step?

Mobile marketing, and having a mobile compatible website, should already be at the top of your advertising expense sheet.

With the Australian holiday season just around the corner, there isn’t time to spare when it comes to making your website ready for Smart phone window shoppers and service seekers. Check out how your website functions on a smart phone – and talk to ADS today to bring it up to speed. To further enhance the experience websites should look to include videos as well, please see the entrepreneur article below.