The World Sports Expo is a showcase of sports and associated products aimed at both adults and children, exhibiting in Melbourne and Perth. It was an opportunity to increase awareness of a variety of sports available to the Australian public. ADS were approached to update the logo for the event, giving it a more professional feel to enhance the relevance of the event and attract a diverse target audience. After creating the logo for the event, ADS was required to develop a series of marketing material for the event, including the Exhibitor Prospectus. The clean, corporate logo design was applied throughout the associated material, giving it an innovative feel whilst conveying the excitement and action of the event itself. Specifically designed to entice potential exhibitors for the event, the prospectus needed to demonstrate vital information in an attractive format to increase the commercial viability of the event.

The World Sports Expo is a showcase of sports and associated products aimed at both adults and children, exhibiting in Melbourne and Perth. It was an opportunity to increase awareness of a variety of sports available to the Australian public. ADS were approached to update the logo for the event, giving it a more professional feel to enhance the relevance of the event and attract a diverse target audience. After creating the logo for the event, ADS was required to develop a series of marketing material for the event, including the Exhibitor Prospectus. The clean, corporate logo design was applied throughout the associated material, giving it an innovative feel whilst conveying the excitement and action of the event itself. Specifically designed to entice potential exhibitors for the event, the prospectus needed to demonstrate vital information in an attractive format to increase the commercial viability of the event.