Everything affects search! In addition to the content, development and design decisions that are all informed by SEO, we help you define the terms, keywords, and categories that matter the most to your business, and develop and manage effective pay-per-click campaigns to produce measurable results. For both organic and paid search efforts, we will always focus on improving your ranking until you get to the very top of your space. This is an ongoing process and new techniques are required all the time to gain the best organic search results. ADS monitors market conditions and trends to offer our clients the latest and greatest search engine techniques for link building, content updates and remarketing.
SEO is a dark art and requires constant tweaks, amendments, refreshes and changes to have the greatest opportunity to work well organically. Google is the Grand Master of search and has a long history of famous algorithm updates, index changes and refreshes. Google likes to refer to these updates often as animal names and we have had Hummingbirds, Panda’s, Penguin’s and even Pigeons! Each of these updates changes the rules and keeps Google and its search engine abreast of the ever changing search landscape including updates for cms systems, responsive websites and mobile devices.